We made it easier than ever before to DIY professional hair color at home with tools such as “ Formulation 411” as well as an easy, step-by-step “ Application Information” tutorial. To help keep our loyal consumers updated on the latest color trends, the website includes a blog resource that delivers valuable and trusted tips and advice from the experts. The Ion Color Coder is a web app layered on top of a mobile-responsive WordPress CMS, complete with integrated e-commerce functionality connecting to Sally Beauty’s backend engine for real-time purchases. To help further bring the salon experience home, we developed a unique online product recommendation tool-the Ion Color Coder: an easy-to-use colorist tool that asks all the right questions to help recommend the ideal shade, taking the guesswork (and the stress) out of finding a perfect hair color. We managed a photoshoot chronicling real-life before-and-after results of Ion hair color users, which we included as “Real Women. Our primary goal in developing the Ion at Home online presence was to go beyond a landing page and create a fully immersive, interactive color experience. When developing the website, we looked for ways to enhance the color experience by providing the recommendations and inspiration you’d expect from a fancy salon-no stylist appointment required. Madplum Creative was responsible for developing new positioning around their Ion at Home line, which brings their salon-quality hair color to at-home users for the first time. To fit the needs of this international, professionally-celebrated hair care brand, our deliverables needed to reflect a marriage of science and beauty, with a healthy dose of color mixed in.įor decades, Ion Color Brilliance professional hair color has built a notable reputation on delivering superior quality, brilliantly rich hair color results. Madplum Creative was tasked with redesigning the overall brand aesthetic, creating new strategic positioning around the Ion at Home line, developing a logo, and implementing a revamped website complete with digital marketing to drive increased traffic and brand awareness. ![]() Our friends at Sally Beauty recently came to us with an assignment to give their Ion Professional hair color and care brand a fresh makeover.
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